After creating the music video for Spiralen with my band Marigold, I was approached by Sofia Sandén and Maria Jonsson, who wanted an animated video for their song Vad ska jag göra?.
The only real guideline was that the video should appeal to children. Apart from that, I had complete creative freedom to come up with the visual style and decide how to bring the song to life.
Just like with Spiralen, I handled the entire visual production myself. I drew and illustrated every element using a drawing tablet and Adobe Illustrator, then brought everything to life in After Effects.